for business owners with young families

Your business is growing.
It's also draining you.

The 3-month 1-on-1 program that helps CEO dads with young kids save 10+ hours a week, scale the business, and actually be present at home. Without burning out. Without chasing balance that doesn't exist.

Limited to 5-10 clients per month · 1-on-1 with Mario directly

80+
CEO dads coached
10+
Hours saved per week
30 days
To first results
5
Phase framework
the system behind everything

5 Phases.
One sequence that works.

Every product, the book, the app, the coaching, runs on the same 5-phase framework. Energy fuels everything. Identity drives behavior. Time turns priorities into execution. Business focuses your effort. Family Leadership keeps the people you love in the win.

1
Energy
Capacity to lead
2
Identity
Who you're becoming
3
Time
Priorities to action
4
Business
Focus what matters
5
Family
Lead at home

The order is not arbitrary. You start with Energy because you can't rewire your beliefs when you're depleted. You move to Identity because a man with the wrong beliefs will self-sabotage every system you hand him. Time, Business, and Family Leadership only hold when the first two are in place. Start anywhere else and the system collapses.

what you get

Everything that's
actually inside.

3 months. 1-on-1 with me directly. Real systems installed. Real accountability. No junior coaches. No watered-down community-only tier.

01
Work-Life Audit and Personal Roadmap
Day one. We diagnose where you're at across all 5 phases, Energy, Identity, Time, Business, Family. Then we build the exact 90-day roadmap to your work-life freedom. Custom to your business, your family, your season.
$500 value
02
Bi-weekly 1-on-1 calls with Mario
45-minute coaching calls. Not group calls dressed up as 1-on-1. Just you and me, working through what's actually happening in your business and at home. Every other week, for 3 months.
$3,000 value
03
Driven OS daily accountability
The full Driven OS app, included. Daily check-ins, weekly planning ritual, habit tracking, the diagnostic. The same operating system 80+ dads run their week on.
$450 value
04
Voxer access between calls
When something hits at 9 AM Tuesday and you need a sounding board before Wednesday's call, you Voxer me. I respond same business day. This is where the real coaching happens.
$1,200 value
05
Full system library
Every framework, every template, every SOP I've used with 80+ clients. Weekly Planning Ritual, Quarterly Couples Reset, Family Sync, CEO Vision worksheet, the Engineer's Prompts. Yours to keep.
$800 value
06
The brotherhood
The first place you've ever been where nobody needs the weight you're carrying explained. CEO dads in the same season as you, doing the same work. You're not on the island anymore.
$750 value
picture this

90 days from now,
this is your normal.

01

You wake up with energy. The morning's already designed. Workout. Deep work block. Family time. You stopped reacting to the day a long time ago.

02

Your wife notices first. She tells you she feels like she has her husband back. You're not just home, you're present.

03

The business is growing AND you're working fewer hours. The team has SOPs, the calendar has white space, the priorities are clear, the chaos is gone.

04

Your kids tell their friends about your weekly daddy-daughter date. You stopped missing the moments that matter.

05

You feel like a CEO instead of a fire fighter. Sunday nights stopped feeling like a countdown to Monday's chaos.

06

You sleep through the night. The 3 AM spiral is gone. You have a system that works whether you feel motivated or not.

what dads are saying

Real CEO dads. Real shifts.

JW

"Before, I'd stop at every yellow light, every fork in the road, second-guessing myself. Now I just go for it."

John W.
Founder, Opalcor
MF

"Confidence is the ability to figure things out. Now I know I can figure it out no matter what, because that's what I do."

Michael F.
Founder, Outfly Real Estate
GH

"My wife noticed the change in 30 days. The business kept growing and I stopped missing dinner. I didn't think both were possible."

Greg H.
Agency owner
the investment

Two ways to join.

Same 3-month program. Same 1-on-1 access. Same Driven OS accountability. Pick the option that fits your cash flow.

Option B

Pay In Full

$ 5,000

One-time payment · 3 months access

  • Single payment, no monthly billing
  • Full 3-month program access
  • Same access, same delivery
Save $1,000 vs monthly

Both options include the full program. No hidden upsells. No tier games. Same delivery, same 1-on-1 access, same Driven OS.

We'll confirm fit on the call before any payment is discussed

let's make sure we're a fit

Who this is for.
And who it isn't.

This is for you if

You're a business owner doing at least $20k/month in revenue with a young family at home
You're tired of being physically present but mentally checked out at home
You're willing to work on yourself first. Energy and Identity before tactics
You're allergic to fluff and motivational content. You want systems that work
You can give it 5+ hours per week of focused implementation
You can handle direct feedback. No coddling, no permission slips

This is NOT for you if

You want a tactics-only business coach. This is a work-life system, not a marketing course
You're not married or you don't have kids at home. The whole framework is built for CEO dads
You're under $20k/month and looking for cash flow. Start with the book and Driven OS first
You want a magic shortcut. The system works. You have to do the work
You're not coachable. If you've fired 3 coaches in 2 years, the pattern isn't them
You can't carve out 5 hours a week for the next 90 days. Now's not the time
honest answers

You're going to ask.
Here are the answers.

How fast will I see results? +

Most CEO dads see meaningful shifts in energy and clarity within the first 30 days. Real business growth, weekly hour savings, and a noticeable shift in how your wife and kids experience you typically lands in the 60-90 day window. The speed depends entirely on how seriously you take the Energy and Identity phases first. Most guys try to skip ahead, and the system doesn't work without that foundation.

How is this different from every other coaching program I've looked at? +

Three things. One: I work 1-on-1 with every client. Not group calls. Not junior coaches. Me, every other week. Two: this is a system, not a vibe. Five phases, in order, with diagnostics and a personalized roadmap. Three: it's built specifically for CEO dads with young families, not generic entrepreneurs. Everything is engineered around the constraint that your wife, your kids, and your business all need you at the same time.

I'm already maxed out. How much time does this take? +

5 focused hours per week of implementation. Most of which replaces things you're already trying to do unsuccessfully. The 30-minute Weekly Planning Ritual alone saves most clients 10+ hours per week within the first month. You're not adding work. You're swapping reactive chaos for engineered execution.

What if I do the work and don't see results? +

If you complete the 5 phases and don't see measurable shifts in your energy, your time, and your presence at home in 90 days, we keep working until you do. At my expense. I have a long track record. The system works when you work it.

Why is the application a free audit and not just a sales call? +

Because I'm not the right coach for everyone, and the program isn't the right fit for every dad. The audit is real value, you get your scores across all 5 phases and a personalized recommendation, whether we work together or not. If we're a fit at the end, we'll talk about the program. If we're not, you still walk away with a clear next step.

What's the difference between this and Driven OS the app? +

Driven OS is the operating system. You can run it on your own for $19.99/month and most dads do. The Accelerator is when you want me in your corner with weekly accountability, custom strategy, and the brotherhood. Most clients start with Driven OS and the book for 30-60 days before deciding if they want coaching on top.

Is this faith-based? +

I'm openly Christian and Proverbs 16:3 (Commit your work to the Lord, and your plans will be established) is the backbone of how I coach. That said, the system works for any dad serious about leading his life well. Many of my clients aren't Christian. Faith comes up where it serves you. It's never forced.

one last thing

Book your free
Work-Life Audit.

45 minutes. We diagnose your 5-phase scores, identify your biggest leak, and build the next 90-day roadmap. No pressure. No pitch. Just the audit.

@mario.minnaert · I personally read every message