A work-life operating system for CEO dads

For business owners with young families

Your business is growing.
It's also draining you.

The operating system that helps successful business owners with young kids save 10+ hours a week, scale the business, and actually be present at home. Without burning out. Without chasing balance that doesn't exist.

Limited to 5-10 clients per month · 1-on-1 with Mario directly

Dads coached
0+ CEOs & founders
Hours saved
0+ per week, average
Avg time to results
0 days or less
Phases
0 in the system
Let's be honest

From the outside,
you've made it.

The 6 or 7-figure business. The beautiful wife. The young kids. The lifestyle. If you'd told yourself ten years ago you'd be here, you would have said you'd made it.

But inside? It's a different story. Chaos. Always on edge. Always feeling behind no matter how hard you work. Stress levels through the roof. Quick to get angry. Quick to get frustrated. You used to be even-keeled, now you're not that guy anymore.

You're juggling a growing business, multiple employees who all need something, a wife who's carrying too much, and three kids under six. When you finally sit down at the end of the day, your mind won't shut off.

You feel like you're on an island. Like nobody around you actually gets the weight you're carrying.

And here's the part most coaches won't say: the worst part isn't the workload. It's the guilt. 91% of the time you'll ever spend with your kids happens before they turn 18. Right now, you're missing it. You're physically there but mentally on the next thing. You don't stop to smell the roses anymore.

Your kids are young. This is the window. You don't want to be 80 wishing you'd enjoyed it more.

You don't have a time problem. You don't have a discipline problem.
You have a system problem.

Mario Minnaert with his wife and three daughters
Husband · Father of 3 · Ironman
Mario Minnaert
Who's running this

I burnt out so badly
I developed an autoimmune disease.
Then I built the system.

Married 9 years. Three girls under six. For a decade I worked at an EdTech startup, joined under 10 employees, grew it to 50+ and a $40M valuation. I'm a certified mental performance coach trained under a guy who works with MLB players and Olympians. I'm also a 2x Ironman, 50k, 50-mile, and 100-mile ultramarathon finisher. In 2023 I was one of 34 athletes in the world to complete a 262-mile ultra-triathlon.

None of that is why I built this.

In my first year of business, I struggled with burnout and stress so badly I developed an autoimmune disease that broke out in a rash all over my body. That's when I knew: I didn't need more grit. I needed systems.

I leaned into my faith, surrendered, and Driven Dadpreneur was born. 87.7% of entrepreneurs struggle with at least one mental health issue, anxiety, burnout, stress, isolation. I don't want any other dad to go through what I went through. So I built the playbook I wish I'd had.

0+
Dads coached
0
Mile ultra triathlon
0
Daughters at home
The framework

Work-Life Engineering

Five interlocking phases. Always built in this order. Each one earns you the right to the next. This isn't motivation. This isn't grit. It's the system the most successful CEO dads use to run their lives the way they run their businesses.

The Work-Life Engineering framework: Energy, Identity, Time, Business, and Family Leadership orbiting You
Work-Life Engineering™
The outcome

Save 10 hours a week.
Grow the business.
Be there for your family.

Without burning out. Without chasing balance. Without leaving anyone behind.

01

Energy

Capacity comes first. We reverse-engineer your ideal day and install the Energy Protocol, daily habits and routines that restore the energy you've been running out of for years. Without this, nothing else holds.

02

Identity

60-80k thoughts a day, 80% negative. That's the ceiling on your business. We expose the old patterns, overthinking, perfectionism, people-pleasing, and rewire the mental operating system. You can't out-grind a sabotaging identity.

03

Time

A 30-minute weekly planning system that saves you 10 hours a week. Clarity on your ideal week, your priorities, when you're working out, when you're with the kids. No more reactivity. No more drift.

04

Business

3-year vision reverse-engineered into 90-day targets, then weekly priorities. Top 3 initiatives. Top 3 key results. A real scoreboard. Stop being reactive and start running the business like a CEO instead of a firefighter.

05

Family Leadership

Simple rhythms that make you the leader your wife and kids deserve. Quality time planned, not hoped for. Marriage check-ins. Big-Ass Calendar. The family gets the best of you instead of what's left.

“The most successful CEO dads stop chasing work-life balance and start engineering their lives instead.”

Real dads · Real stories

It's possible.
And it's happening to dads just like you.

Featured client · 6 months in

“I hit my biggest revenue goal ever, four days early, then surpassed it by 8%. And I was traveling the country with my family while it happened.”

GH
Greg H.
CEO · Residential window company · Charlotte, NC · 3 kids under 6
8%
over goal
-4d
ahead of target
0
missed family trips
memories made

Doubled his productivity, grew the business 40%, and still had time to coach his kids in soccer.

VC
Victor
ARCHITECT · MIAMI · DAD OF 4

Three of the best trading days of his entire career, within 60 days of implementing the system.

TM
Tommy
PRO TRADER · DAD OF 2

Saved 10 hours a week, grew the business by 30%, and got his evenings back with his son.

SR
Steve R.
REAL ESTATE · DAD · UNDER 2

"Before, I was playing not to lose. Now I'm playing to win. My perspective on everything is different."

HT
Haik T.
FOUNDER · JAYWALK STUDIO

"I wake up with vitality now, eager to tackle the hardest thing I don't want to do. Now I just go for it."

JW
John W.
FOUNDER · OPALCOR

"Confidence is the ability to figure things out. Now I know I can figure it out no matter what, because that's what I do."

MF
Michael F.
FOUNDER · OUTFLY REAL ESTATE
Picture this

90 days from now,
this is your normal.

01

You wake up with energy. The morning's already designed, workout, deep work block, family time. You stopped reacting to the day a long time ago.

02

Your wife notices first. She tells you she feels like she has her husband back. You're not just home, you're present.

03

You hit the biggest revenue goal you've ever set, and you hit it four days early. While traveling the country with your family.

04

You stop being the bottleneck. Systems run. Your team owns outcomes. You work fewer hours and the business grows anyway.

05

The short fuse you've had for five years, it's gone. You're back to being the steady, calm guy you used to be before the chaos.

06

You look in the mirror and respect what you see. The version of you your kids deserve. The version of you your wife married.

This isn't theory. This is what happens.

What's inside

Everything you need.
Nothing you don't.

3 months. 1-on-1 with me directly. Real systems installed. Real accountability. No junior coaches. No watered-down "community-only" tier.

01 / Day one

Work-Life Audit + Personal Roadmap

Day 1. We diagnose where you're at across all 5 areas, Energy, Identity, Time, Business, Family, and build the exact 90-day roadmap to your work-life freedom.

$500 value
02 / Bi-weekly

1-on-1 Coaching Calls with Mario

Bi-weekly 45-minute calls. Not group calls dressed up as 1-on-1. Real personal coaching where we install systems, work through blocks, and hold you accountable.

$2,000 value
03 / Daily

Daily Habit Accountability via Driven OS

Track your daily habits inside the Driven OS app. I see your numbers in real time, so when you miss a day, we talk about it. The habits compound, the accountability holds, and the results follow.

$750 value
04 / Library

The Work-Life Engineering Playbook

The full online course. Every framework, every exercise, every system across the 5 phases, yours to keep for life. Watch on your schedule, implement at your pace.

$1,000 value
05 / Tools

Driven OS · Habit & Execution Layer

The life operating system app. Daily habit tracking, weekly planning rhythms, identity reps. WHOOP tracks your body, Driven OS tracks and trains your behavior.

$250 value
06 / Brotherhood

Private Slack Brotherhood

A community of 80+ CEO dads who get it. The first place you've ever been where nobody needs the weight you're carrying explained. You're not on the island anymore.

$750 value
The investment

Two ways to join.

Same 3-month program. Same 1-on-1 access. Same Driven OS accountability. Pick the option that fits your cash flow.

Option A

Pay As You Earn

$ 2,000 /month

3 monthly payments · Total $6,000

  • 3 monthly payments of $2,000
  • Full 3-month program access
  • Lower upfront commitment

For CEO dads who want to grow into the investment as the system pays them back.

Option B

Pay In Full

$ 5,000

One-time payment · 3 months access

  • Single payment, no monthly billing
  • Full 3-month program access
  • Same access, same delivery
Save $1,000 vs monthly

Both options include the full program. No hidden upsells. No tier games. Same delivery, same 1-on-1 access, same Driven OS.

We'll confirm fit on the call before any payment is discussed

Let's make sure we're a fit

Who this is for.
And who it isn't.

This is for you if…

  • You're a business owner doing $300k+ in revenue with a young family at home
  • You're tired of being physically present but mentally checked out at home
  • You're willing to work on yourself first, Energy and Identity before tactics
  • You're allergic to fluff and motivation. You want a real system
  • You can give it 5+ hours per week of focused implementation
  • You're a high-integrity, hardworking guy who loves his family and wants to provide an amazing life for them

This isn't going to fit if…

  • You're looking for an overnight fix or a magic pill
  • You're not willing to step outside your comfort zone
  • You think work-life balance is real and you're just not trying hard enough
  • You can't carve out 5 focused hours per week to implement
  • You want to go it alone, you're not open to coaching, accountability, or brotherhood
Honest answers

You're going to ask.
Here are the answers.

How fast will I see results? +

Most CEO dads see meaningful shifts in energy and clarity within the first 30 days. Real business growth, weekly hour savings, and a noticeable shift in your wife and kids' experience of you typically lands in the 60-90 day window. The speed depends entirely on how seriously you take the Energy and Identity phases first, most guys try to skip ahead, and the system doesn't work without that foundation.

How is this different from every other coaching program I've looked at? +

Three things. One: I work 1-on-1 with every client. Not group calls. Not junior coaches. Me, every week. Two: this is a system, not a vibe. Five phases, in order, with diagnostics and a personalized roadmap. Three: it's built specifically for CEO dads with young families, not generic "entrepreneurs." Everything is engineered around the constraint that your wife, your kids, and your business all need you at the same time.

I'm already maxed out. How much time does this take? +

5 focused hours per week of implementation. A 45-minute 1-on-1 call with me every other week. The rest is built into your day, installing habits, doing your weekly planning, executing on what we map out. Here's the thing: the system literally gives you 10+ hours a week back. So you're spending 5 to gain 10. That's the math.

Do I really get 1-on-1 access to you, or is that just marketing? +

Yes. That's why I only take 5-10 clients per month. Every coaching call is with me directly, no junior coaches, no group sessions dressed up as 1-on-1. I'm also monitoring your habits in Driven OS in between calls, so the accountability doesn't disappear in the 13 days between sessions. Ask any current Driven Dadpreneur client. The promise of founder access is the part most coaching programs lie about, it's the entire point of mine.

What does this cost? +

Two options. Pay As You Earn at $2,000/month for 3 months (total $6,000), or Pay In Full at $5,000 one-time (saves you $1,000). Both cover the full 3-month program, same 1-on-1 access, same Driven OS. Most clients describe it as the highest-ROI decision they've made, not because of the price, but because of what an extra 10 hours a week of clarity, an aligned wife, and a recharged operator does to your output over the next 5 years.

What happens after the 3 months? +

Some clients renew at the same rate. Some upgrade into longer-term packages. Some join the alumni community at a lower monthly rate to stay in the brotherhood. Some take the system and go crush it on their own, which is totally fine, that's the whole point. You're getting a system you can use for the rest of your life.

I've been burnt by coaching before. Why is this different? +

Most coaching is one of three things: motivation dressed up as strategy, generic business tactics with no inner work, or a community with no real system. Driven Dadpreneur is built around a real diagnostic, a real 5-phase sequence, and real 1-on-1 access to a coach who's been where you are and built the system to climb out. If the audit call shows you're not a fit, I'll say so. I'd rather turn you away than take your money and waste your time.

Driven Dadpreneur
Limited to 5-10 clients per month

Book your free
Work-Life Audit.

A 45-minute call with me. We'll diagnose what's draining your time, energy, and focus across all 5 areas, and map a personalized plan whether you join the program or not. No pressure. No pitch. Just the audit.

Before you book, make sure you fit
  • 01 You're a business owner with a young family ($300k+ revenue)
  • 02 You feel the chaos, the guilt, and the disconnection at home, and you're done with it
  • 03 You can give it 5+ hours per week of focused implementation
  • 04 You're willing to work on yourself first, not just business tactics
  • 05 You can handle honest, direct feedback, no fluff

@mario.minnaert · I personally read every message